Umamah Hashemi is a Lecturer at KSBL, specializing in marketing analytics and business research. She has extensive experience in customer segmentation, churn prediction, pricing analytics, and data-driven insights using Python and statistical tools. As a former Research Associate, she led projects for brands like Grao Coffee and Power Cement, and advised MSBA capstone projects for companies such as Careem and Misha Lakhani. Her academic contributions include case studies accepted at NACRA and curriculum development for KSBL.

Qualification:

• Karachi School of Business and Leadership (KSBL)

MS in Business Analytics (2022)

• Institute of Business Management (IoBM)

MBA – Marketing (2017)

• University of Karachi

Pharm D (2014)

Courses:

• Marketing Management
• Market Research and Analysis
• Marketing Analytics (RFM and Churn Prediction)
• Corporate Innovation and Entrepreneurship
• Capstone Projects