Visiting Faculty
Salman is a strategic problem solver with a proven record of successfully managing multiple projects, delivering a clear call to action, and consistently exceeding expectations in the areas of Consumer and Market Insights. More than 10 years of strategic insight experience developing customized consumer, trade, and market research solutions and translating results into concise, actionable insights for dynamic business growth for all my clients. Client servicing experience includes some of the top players in Pakistan across different sectors such as FMCG, Beverages, Tobacco, Healthcare, Media (T.V. channels and Advertising), and Social/Political. Research portfolio includes (but is not restricted to) experience in Retail Audits, Retailer& e-Census, Tracking Studies, Visibility/Merchandising Audits, Price & Marketing Audit Research, Shopper Insights, T.V. Ad Evaluation, ROI/Performance Evaluation, Market Size Estimation, Retailer Satisfaction Study, Mystery Shopping, Counterfeit Tracking Study. |