Currently serving as the Marketing Director at Unilever,Mr. Adil, spearhead the Hair Care portfolio within the Beauty & Wellbeing business unit in Pakistan. More recently, he has served as the Chief Marketing Officer at Tapal Tea and Director Marketing at Shan Foods, iconic local brands with global reach. Across those experiences and the ones before, I have honed my skills in crafting compelling brand narratives and driving impactful marketing strategies. My extensive experience across various categories including disposable diapers, laundry, home care, dish wash, hard surface cleaning, foods, hot beverages, and beauty products has equipped me with a comprehensive understanding of consumer behaviour and market dynamics.