Dr Shoaib Ul Haq is a senior lecturer at University of Greenwich in the business school. He specializes in the field of digital economy and decolonial theory. His teaching interests are in the following areas: Data analytics tools and techniques, digital transformation, strategy, and entrepreneurship. Dr Shoaib completed his post-doctoral from University of Liege in Belgium and his MBA from Leipzig graduate school of management, Germany. He has published extensively in leading management journals such as ‘Organization Studies’, ‘Organization’, and ‘Long Range Planning’. He is the co-editor of a volume on post-colonial theory published recently by Springer. Additionally, he participates actively in the journal reviewing process and is also an editorial board member of Journal of Business Ethics.