MBA Panel Discussion: The Dynamics of Sales and Trade Marketing
At KSBL, we bring in the perspectives of industry practitioners on business practices that are discussed in our classrooms. A panel discussion was recently arranged for our MBA students on ‘The Dynamics of Sales and Trade Marketing’.
The panelists included Yasir Iqbal (Head of Key Accounts and International Business, Tapal Tea (Pvt.) Ltd.), Atif Murtaza (Consultant and Lecturer, Institute of Business Administration), and Marium Arif Jafri (Senior Trade Marketing Manager, Reckitt). The session was moderated by Marium Khan (Assistant Brand Manager, Unilever).
The discussion revolved around in-demand sales and trade marketing skills and industry practices in the consumer goods sector. The interactive discussion also touched on customer buying behavior, the evolving job market, and the impact of e-commerce on the overall business.
