Javed Jafri is a seasoned marketing professional with over two decades of experience in media, digital, and data strategies. Currently leading Unilever Pakistan’s media and digital initiatives, Jafri has pioneered data-driven marketing techniques across South Asia and Southeast Asia, enhancing consumer engagement and marketing ROI. His leadership extends to industry-wide initiatives focused on audience measurement and safety agendas. Jafri is also committed to nurturing future leaders through his academic contributions.

Experience:

• Media, Digital & Data Lead, Unilever Pakistan (2023 – Present)
• Country Head – Media, Digital, Activation, and Content Lead, Unilever (2025 – Present)
• Southeast Asia & Indonesia Ice Cream Digital, Data, and Commerce Hub Lead, Unilever (2022 – 2023)
• Vice President, Malaysian Advertisers Association (2022 – Present)
• Strategic Media Manager, Telenor (2009 – 2010)

Course:

•  Digital Marketing & Data Strategy