Digital Marketing and BrandingDigital Marketing and Branding

TBD

This 2-day comprehensive program allows marketers to understand what is being said about their brand online, and engage with their audience to create content that is relevant to them. Additionally, social media listening can help marketers identify trends and conduct sentiment analysis on the overall tone of the conversation about their brand.

LEARNING OUTCOMES:

Use social media platforms to listen to and engage with customers, and track and analyze online conversations
Use social media listening tools to gather data and insights about their target audience
Measure the emotions and sentiments of online conversations
Create and implement digital marketing campaigns reach a larger audience
Handle a digital campaign management system that can help them track results & ROI
Save money by using digital marketing and social listening instead of traditional marketing methods
Identify useful web and social media platforms for digital marketing

TARGET AUDIENCE:

Emerging Digital Marketers, Brand Managers, Communications Specialists, Media Managers, PR
Managers who want to learn more about digital marketing and benefits of data driven social listening.

LEARNING METHODOLOGY:

Case Studies
Commercial Videos
Data Analysis on Brand24
Data Analysis on QDA Miner Lite or NVIVO Academic Version

Dr. Saima Hussain
Associate Professor and Head of Department – Marketing
PhD Marketing, SZABIST, Karachi
MS Marketing, SZABIST, Karachi
MBA Marketing, IoBM, Karachi
BS Computer Science, FAST-NU, Karachi

Sohaib Hassan
Senior Manager Brands & Digital Marketing Luna Care (Pvt.) Ltd.
MBA Digital Marketing, KSBL, Karachi
BBA SZABIST, Karachi
Google Ads certified, Google Skillshop

Rs. 55,000 (Excluding taxes)

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Digital Marketing and BrandingDigital Marketing and Branding

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