A guest speaker session on 'Market Segmentation' by Dr. Marco Vriens
Dr. Marco Vriens, CEO & Founder of Kawantum Analytics, is a well renowned analytics expert, and a faculty member of University of Wisconsin - La Crosse who also has led analytical teams for Microsoft and GE Healthcare. We had the privilege of hosting Dr. Vriens as a guest speaker on the topic of 'Market Segmentation' for our MBA & EMBA students.
Dr. Vriens shared his knowledge and experience about Implementable Market Segmentation and its efficiencies. He also shared his insights on variables and using analytics for identifying segments. The session concluded with an interactive Q&A round.